Ignore These Instagram Trends at Your Own Risk

Everyone is competing for attention on Instagram. What does that tell you? Well, it means you must do whatever it takes to draw followers to your brand. While that sounds extreme, it is the reality, sadly. Make sure that you keep up with new trends on a day to day basis or you’ll be left out. And on that note, here are some Instagram trends you should only ignore at your own peril.

Stories, Stories

Instagram stories are taking over so start knowing what they’re all about before it is too late. And the beauty of it is that Instagram is continually  adding new features to boost engagement with your stories. You can, for instance, pre-set a theme with a collection of colors to make your content stand out. You can even fiddle with the text display mode. The best part is that you can now save your stories – which previously disappeared after twenty-four hours.

Business Account

You’re likely to attract more followers on Instagram if you have a business account. Look at it this way. Instagram now boasts over twenty-five million business account, a ten million increase from last year. Besides, more than 80% of Instagramers follow at least one business account. Add new features into the mix such as Shoppable Posts, and you can see why it makes sense to have a business account. Plus, Instagram says that up to two-thirds of visits to businesses are from people who aren’t following that business.

Sponsored Influencer Content

Influencer marketing is on the rise. In fact, it isn’t slowing down by the look of things at the moment. If you have a sizable following, be sure to allocate more funds to sponsored content. All you need to do is to work with a reputable influencer marketing agency to help you map out a credible strategy that’ll give you the results.

…and then there are the automatic Instagram likes

How does the idea of getting likes for every new post sound to you? Super cool, right? How about new followers? Awesome! Well, that’s what you get with Instagram likes. Of course, this is a paid service offered by third-party companies. Be sure to visit https://fredharrington.com/automatic-instagram-likes/ to read more about automatic likes and what it means to use them for your business.

In conclusion, these may not be the only Instagram trends to watch out, but they’ll determine the direction your marketing campaign takes, so you’d better get familiar with them.

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